Platform Engineering Blog: Architecture, Automation & Scale

A glowing, bright green 3D cloud icon featuring the NEBIUS logo at its center, floating within a dark digital landscape of black clouds and flowing golden-green network data waves, representing Omnistrate's native Nebius neocloud support for GPU-intensive AI workloads

Product Updates

7 min read

Omnistrate Launches Native Nebius Neocloud Support

ISVs can now use Omnistrate to deploy and operate GPU-backed AI services on Nebius and other cloud environments.

Kamal Gupta Jul 21, 2026

A glowing neon cloud outline radiating a vibrant multi-colored spectrum of light rays against a dark background, representing the diverse spectrum of BYOC deployment models and cloud architectures.

Engineering & Tech

12 min read

BYOC Anywhere: The Spectrum of Bring Your Own Cloud Deployments

Delivering software directly to customer clouds solves data gravity, yet operating across diverse environments requires a robust product architecture.

Kamal Gupta Jul 16, 2026

A futuristic command center filled with data monitors and a glowing blue Kubernetes logo on the main wall, symbolizing cluster management and automation.

Engineering & Tech

9 min read

Beyond Operators: The Enterprise Control Plane Layer

A control-plane layer can handle tenant, infrastructure, subscription, lifecycle, Day-2 operations, and deployment-model concerns around an operator-backed application.

Pablo Berton Jul 14, 2026

Close-up of a finger pressing a glowing green "START" button, symbolizing Omnistrate's new frictionless onboarding and one-click control plane generation.

Product Updates

5 min read

Reimagining the Developer Experience for Generating Control Planes

Omnistrate launches a revamped DevX suite: featuring frictionless Onboarding V2, unified CLI tools, a Web Code Editor, and Day-1 debugging.

Kamal Gupta Jul 1, 2026

Conceptual illustration of a cloud marketplace fulfillment control plane. A stylized cloud infrastructure mesh maps application delivery workflows out to three distinct cloud ecosystem entry points: the AWS Marketplace, Microsoft Azure, and Google Cloud Marketplace logos.

Engineering & Tech

13 min read

The Hidden Fulfillment Problem Killing Your Cloud Marketplace Co-Sell

Cloud marketplaces streamline procurement and co-selling, but a critical infrastructure gap remains between purchase and tenant provisioning.

Kamal Gupta Jun 17, 2026

Omnistrate Platform Update (February/March 2026)

Product Updates

5 min read

Omnistrate Platform Update (February/March 2026)

Infrastructure upgrade to Bottlerocket, isolated Terraform pods, Compose JSON Schema validation, granular Terraform execution control, and more.

Team Omnistrate Apr 1, 2026

Omnistrate Platform Update - September 2025 edition

Product Updates

7 min read

Omnistrate Platform Update - September 2025 edition

Omnistrate now makes it seamless to distribute and install your software in air-gapped or customer-managed environments with the new On-Prem Distribution Channel. This unifies the experience of delivering your product across cloud and on-prem setups—preserving the same automation, security, and lifecycle management everywhere.

Pablo Berton Oct 24, 2025

Deep Dive into the On-Prem Landscape: Why Omnistrate Is the Only Comprehensive Platform

Engineering & Tech

4 min read

Deep Dive into the On-Prem Landscape: Why Omnistrate Is the Only Comprehensive Platform

Delivering software into on-premises enterprise environments is a challenge many vendors are still struggling to solve. As IT leaders look for seamless distribution, effortless operations, and robust customer experiences, they quickly discover that most solutions in the market are limited to one-off packaging or manual deployment tooling.

Kamal Gupta Oct 16, 2025

Why Customers Choose Omnistrate: A Deep Dive into the BYOC Landscape

Engineering & Tech

4 min read

Kamal Gupta Oct 16, 2025

Revolutionize Your DevOps and SRE with Omnistrate's new MCP server

Product Updates

4 min read

Revolutionize Your DevOps and SRE with Omnistrate's new MCP server

Harness the power of natural language to simplify complex cloud operations. We are thrilled to announce a new way to interact with the Omnistrate platform: native Agentic AI integrations powered by our new server.

Alok Nikhil Sep 18, 2025

Moving to Cell-Based Architecture: Lessons from Neon

Engineering & Tech

6 min read

Moving to Cell-Based Architecture: Lessons from Neon

The recent stability issues at Neon provide a compelling case study of what happens when products grow beyond their initial architectural assumptions.

Pablo Berton Aug 15, 2025

Omnistrate Platform Update (Jun 2025)

Product Updates

7 min read

Omnistrate Platform Update (Jun 2025)

Exciting New Features in Omnistrate We're thrilled to introduce several powerful updates that enhance flexibility, security, and operational control across the Omnistrate platform.

Pablo Berton Jul 11, 2025

Build your own Software Platform in days

Engineering & Tech

7 min read

Build your own Software Platform in days

In the software industry, entrepreneurs have to go through 4 phases of innovation to build a product: Idea: What change are they trying to make?

Kamal Gupta Jun 22, 2025

Enter Omnistrate: Developer platform to build your Software Distribution (Part 3 of 3)

Engineering & Tech

15 min read

Enter Omnistrate: Developer platform to build your Software Distribution (Part 3 of 3)

Now in Part 3, we turn to the solution: What if you didn’t have to abandon your existing stack, but could augment it with a purpose-built control plane, one that handled tenant lifecycle, deployment..

Kamal Gupta Jun 12, 2025

Real-World Example: The Lifecycle Headache (Part 2 of 3)

Engineering & Tech

9 min read

Real-World Example: The Lifecycle Headache (Part 2 of 3)

Imagine a data analytics SaaS startup, “DataCo”, that wants to build Redis SaaS as an example.

Kamal Gupta Jun 12, 2025

Building DIY Control Planes with Kubernetes, ArgoCD & Terraform (Part 1 of 3)

Engineering & Tech

19 min read

Building DIY Control Planes with Kubernetes, ArgoCD & Terraform (Part 1 of 3)

Modern platform engineering teams often assemble “DIY” control planes for their Products using open-source building blocks: Kubernetes for the runtime, Terraform for infrastructure provisioning, and..

Kamal Gupta Jun 12, 2025

Integrating Serverless Framework with Omnistrate: A Developer's Journey

Engineering & Tech

3 min read

Integrating Serverless Framework with Omnistrate: A Developer's Journey

Over the past few weeks, I've been leading an initiative to integrate the Serverless Framework with our Omnistrate platform.

Nolan McCafferty May 8, 2025

Whiteswan Security Case Study

Customer Stories

4 min read

Whiteswan Security Case Study

Security startups don’t have time or resources to reinvent cloud infrastructure.

Kamal Gupta Apr 2, 2025

SaaS Mondays, Live on Fridays: How AI is impacting SaaS Builders (A Recap)

Industry Insights

4 min read

SaaS Mondays, Live on Fridays: How AI is impacting SaaS Builders (A Recap)

On March 7th, 2025, we kicked off the inaugural session of SaaS Mondays, Live on Fridays, a new biweekly LinkedIn Live series dedicated to fostering discussions among SaaS builders, founders,...

Michael Cooper Mar 13, 2025

Build vs. Buy: Why Platform Teams Choose Omnistrate for Their Control Plane

Engineering & Tech

7 min read

Build vs. Buy: Why Platform Teams Choose Omnistrate for Their Control Plane

One of the most common questions for any developer-focused product is whether to build or buy.

Kamal Gupta Feb 27, 2025

Navigating AWS’s Expanded SaaS Co-Sell Program: Opportunities and Challenges for ISVs

Industry Insights

3 min read

Navigating AWS’s Expanded SaaS Co-Sell Program: Opportunities and Challenges for ISVs

AWS has recently expanded its SaaS co-sell benefits, making them available to all ISV Accelerate partners, including startups.

Kamal Gupta Feb 27, 2025

Beyond Helm: Building Scalable SaaS Infrastructure

Engineering & Tech

5 min read

Beyond Helm: Building Scalable SaaS Infrastructure

A while ago I wrote, why Terraform tool is not enough for SaaS [here][1].

Kamal Gupta Feb 26, 2025

AI for B2B: From Training to Tenant Management and Day-2 Ops

Engineering & Tech

3 min read

AI for B2B: From Training to Tenant Management and Day-2 Ops

Building a B2B AI application involves several critical steps, from data collection to deployment and operations management.

Kamal Gupta Oct 15, 2024

Omnistrate Platform Update (August 2024)

Product Updates

3 min read

Omnistrate Platform Update (August 2024)

Omnistrate now supports a new tenancy model with Dedicated Networks for resource provisioning.

Kamal Gupta Sep 13, 2024

Omnistrate Platform Update (July 2024)

Product Updates

4 min read

Omnistrate Platform Update (July 2024)

Product updates We are excited to announce several new features and improvements to the Omnistrate platform!

Kamal Gupta Aug 7, 2024

Omnistrate Strengthens AWS Partnership with Key Milestones

Partners & Ecosystem

3 min read

Omnistrate Strengthens AWS Partnership with Key Milestones

Omnistrate Deepens its AWS Partnership, joining AWS Marketplace and AWS ISV Accelerate Program, and will be Highlighted at AWS Event on Building Great SaaS ...

Kamal Gupta Jul 21, 2024

Convoy Case Study: From Two Years to Two Weeks

Customer Stories

6 min read

Convoy Case Study: From Two Years to Two Weeks

Convoy partnered with Omnistrate to turn their Open Core Webhook gateway into a feature complete multi-cloud SaaS solution in weeks “Our friends at another company told..

Kamal Gupta Jul 21, 2024

Omnistrate Platform Update (March 2024)

Product Updates

3 min read

Omnistrate Platform Update (March 2024)

Hello from Omnistrate 👋 This is our platform update for March 2024! We are excited to share our progress towards building the Omnistrate Platform and the milestones we reached this month.

Matteo Bianchi Apr 9, 2024

ABCs of Control Plane

Engineering & Tech

4 min read

ABCs of Control Plane

Hello, and welcome to this blog of Control Plane! Today, I'm going to explain the concept of control plane for software as a service (SaaS) world, and help you understand it better.

Kamal Gupta Mar 3, 2024

Engineering Blog: How to handle multi-cloud auto-scaling when building a SaaS?

Engineering & Tech

4 min read

Engineering Blog: How to handle multi-cloud auto-scaling when building a SaaS?

How Omnistrate can unburden you by managing a smart scaling system that works multi-cloud out of the box This is our first issue of a brand new Engineering series at Omnistrate.

Matteo Bianchi Feb 21, 2024

Startup challenges and how to improve your odds by 10x

Industry Insights

4 min read

Startup challenges and how to improve your odds by 10x

Starting a business is tough, and it's no secret that many startups don't make it.

Kamal Gupta Feb 18, 2024

Navigating the Operational Puzzle of SaaS

Industry Insights

2 min read

Navigating the Operational Puzzle of SaaS

Building SaaS is just one part of the challenge. Operating a SaaS is another major challenge.

Kamal Gupta Feb 1, 2024

Unlocking the Complexity of Billing in SaaS

Engineering & Tech

2 min read

Unlocking the Complexity of Billing in SaaS

One of the core tenets of SaaS is to be able to meter tenant usage and then bill your customers. However, there are a lot of challenges in handling that.

Kamal Gupta Feb 1, 2024

Fortifying SaaS: Safeguarding Data and Compliance Across Layers

Engineering & Tech

2 min read

Fortifying SaaS: Safeguarding Data and Compliance Across Layers

One of the core tenets of SaaS is to be secure. Security spans across many layers from controlling access with IP whitelisting or Private Link, validating access with authentication to validate...

Kamal Gupta Feb 1, 2024

Challenges in streamlining SaaS User Experiences

Engineering & Tech

2 min read

Challenges in streamlining SaaS User Experiences

To interact with the SaaS service, we will need to build some sort of UX (API, GUI, CLI) interaction.

Kamal Gupta Feb 1, 2024

SaaS Reliability: Achieving High Availability

Engineering & Tech

2 min read

SaaS Reliability: Achieving High Availability

SaaS applications need to be highly available, with several 9’s of SLA.

Kamal Gupta Feb 1, 2024

Strategies for Seamless SaaS Deployment

Engineering & Tech

3 min read

Strategies for Seamless SaaS Deployment

SaaS provisioning requires tenant account creation, user provisioning, figuring out the tenant placement, configuring the tenant, and storing all the metadata.

Kamal Gupta Feb 1, 2024

Control Plane: Unpacking the Build vs Buy Dilemma

Engineering & Tech

5 min read

Control Plane: Unpacking the Build vs Buy Dilemma

Building software distribution channel(s) is hard, costly and time-consuming. I have discussed the challenges in building and operating your Control Plane before.

Kamal Gupta Jan 31, 2024

Role of Kubernetes Operators in SaaS Development

Engineering & Tech

2 min read

Role of Kubernetes Operators in SaaS Development

Kubernetes (K8s) Operators serve as effective tools for automating certain aspects of the control plane.

Kamal Gupta Jan 30, 2024

Top 5 SaaS mistakes to avoid

Industry Insights

2 min read

Top 5 SaaS mistakes to avoid

In the rapidly evolving landscape of Software as a Service (SaaS), navigating the path to success requires foresight, strategic planning, and an acute awareness of common pitfalls.

Kamal Gupta Jan 30, 2024

Need for SaaS abstractions

Engineering & Tech

3 min read

Need for SaaS abstractions

Developing software as a service (SaaS) in today's cloud environment can be compared to creating an application for an operating system (OS).

Kamal Gupta Jan 30, 2024

The SaaS Revolution: Transforming Software Delivery Forever

Industry Insights

3 min read

The SaaS Revolution: Transforming Software Delivery Forever

Innovation is the heartbeat of the technology industry, a relentless pursuit to deliver greater value and meet evolving customer needs.

Kamal Gupta Jan 30, 2024

What is a SaaS Control Plane?

Engineering & Tech

14 min read

What is a SaaS Control Plane?

I was among the authors at AWS who pioneered the first SaaS control plane back in 2009, laying the groundwork for many SaaS offerings both within and beyond AWS.

Kamal Gupta Jan 28, 2024

Why we built Omnistrate?

Engineering & Tech

4 min read

Why we built Omnistrate?

We witness the proliferation of SaaS solutions daily — from AI applications like Private ChatGPT and infrastructure services like Snowflake, to content management systems such as WordPress, and HR...

Kamal Gupta Jan 28, 2024

A 200 billion dollar business that you cannot ignore

Industry Insights

4 min read

A 200 billion dollar business that you cannot ignore

A business generating 200 billion dollars per year, cannot be ignored. What kind of business are we talking about? SaaS.

Matteo Bianchi Dec 20, 2023

Day 2 Operations - SaaS Maintenance

Engineering & Tech

9 min read

Day 2 Operations - SaaS Maintenance

In my previous posts, I have covered what it takes to build a SaaS Control Plane. In this post, we will cover some of the challenges in operating a SaaS service.

Joshua Buss Oct 14, 2023

Challenges in Building SaaS Billing

Engineering & Tech

11 min read

Challenges in Building SaaS Billing

By far the most consistent area of focus I’ve had in my career is monitoring and observability.

Joshua Buss Oct 12, 2023

Provisioning and Deployments - Your SaaS Foundation

Engineering & Tech

12 min read

Provisioning and Deployments - Your SaaS Foundation

Before the cloud, getting fresh hardware and deploying your new software was always done in big budget events involving procurement, finance, several IT teams and the whole process included no small..

Joshua Buss Oct 12, 2023

Diving Deep into Control and Data Plane Responsibilities

Engineering & Tech

10 min read

Diving Deep into Control and Data Plane Responsibilities

Building upon our initial introduction of the control and data planes, this post delves deep into the interplay between these two planes.

Abhishek Gupta Oct 9, 2023

Why is the SaaS Paradigm so Powerful?

Industry Insights

5 min read

Why is the SaaS Paradigm so Powerful?

Software as a Service, commonly known as SaaS, is more than just a tech buzzword. It has reinvented the software ecosystem and redefined the user experience.

Abhishek Gupta Sep 27, 2023

Introduction to Control Plane and Data Plane

Engineering & Tech

5 min read

Introduction to Control Plane and Data Plane

In the world of computing and cloud services, the terms "control plane" and “data plane” are increasingly mentioned, even though these are actually older terms that originally came about in the...

Abhishek Gupta Sep 26, 2023

Kubernetes and container networking in multi-cloud environments: Why it is not easy and why you need Sparta like skills

Engineering & Tech

13 min read

Kubernetes and container networking in multi-cloud environments: Why it is not easy and why you need Sparta like skills

As the world of technology continues to evolve, containerization has become a popular choice for deploying applications.

Abhishek Gupta Jun 8, 2023